All webmasters are persuing traffic,sometimes blind.All webmaster should establish concept that traffic is cost,give out rather than income.This concept should be natural and deep in root.
For setting up a website,bandwidth is the main cost,which is raising continiously.If your website consume too much traffic,you should be concern rather than only happy.
Only converted into orders,targeted traffic can be income.Of course,those have investment to research traffic first,then research how to cover their cost do not included.
SEO,Traffic are only a small part of website operation.Increasing conversion rate is the other very important part.For giant Ecommerce website,increasing conversion rate 0.5% to 1% could mean a huge income.
Then the question comes out.How to increase conversion rate?we have aspects to consider as follows below:
Refining the unique selling point
professional Website design
Provide detailed information to answer all possible questions
Increase website users trust
Ease of use
Cart process optimization
integrated use of Promotional supporting
Guide the user to take action
Provide zero risk purchase
It is easy to understand when you learn from excellent website.according to a nielsen report,some ecommerce website have high conversion rate worth research.
proflowers.com 30.6% flowers, gift
metrostyle.com 23.6% Women’s clothing
QVC.com 21.6% clothes, jewelry, kitchen supplies, etc.
officedepot.com 21.6% Office Supplies
llbean.com 21.5% of the men and women clothes, selling furniture.
tickets.com 20.1% selling tickets, tickets, movie tickets, concert tickets
blair.com 18.9% and selling clothes, jewelry
landsend.com 18.4% and selling clothes
1800flowers.com 17.8% flowers, gifts
sportsmansguide.com 16.8% of outdoor activities mainly clothes, such as hunting equipment
All website listed above belong to a special case, brand, repeat customers, and other factors help to get such high conversion rate.the ordinary website is difficult to achieve such a high conversion rate. Reference how their website promote to turn users into paying customers is meaningful.